Jim Carlton - Vice President & General Manager, B2C Business Unit

As Vice President and General Manager, B2C Business Unit, Jim Carlton is responsible for the development of end user products and consumer facing strategy.

Jim is a veteran product and marketing leader with nearly 30 years of experience. He started his career as a software programmer and tech support agent and has consistently taken on roles offering an opportunity to challenge himself and his teams. In addition to his roles in products and marketing, he has also run the Customer Service/Technical Support teams at several companies, giving him a unique, customer-centric approach.

In his current role, he is responsible for all aspects of the B2C Business Unit of Asetek and will be instrumental in driving its growth.

Prior to joining Asetek, he was Vice President of Products and Product Marketing at NZXT, a privately held manufacturer of PC components and systems. Before that he held VP Marketing role at Corsair, and Director level roles at Logitech, and Creative Labs.  He studied Biological Science at University of California, Irvine.


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Jim Carlton - Vice President & General Manager, B2C Business Unit