Management

As the founder of Asetek, André has filled basically all positions in the company over the years and scaled from a young entrepreneur to an experienced and charismatic CEO and he is one out of a very few that has literally taken a company from the basement to the stock exchange.

During the life cycle of a startup different skills are needed from the CEO. André has proven his capabilities throughout this constant change, and from being an expert in running a small team and operation he has grown to be the leader of a publicly listed company with global operations.

André's key skills include selling, strong business development, strategic business planning, engineering, manufacturing, fund raising, determination, execution and overall team motivation and management. André is also the main- as well as co-inventor on several patents.

Prior to founding Asetek, André was employed at Danfoss in their management trainee program. André has a practical education as a tool maker, and holds a mechanical engineering degree from Aalborg University. In addition he has completed several executive MBA-level programs at Stanford, MIT and Wharton within management, finance, strategy and entrepreneurship.

André was born in 1973.

As Aseteks Chief Financial Officer since 2006, Peter has deep insight into the financial and operational infrastructure of the company. He carries the main responsibility for all financial systems and structures throughout the legal entities in Denmark, USA, China and Taiwan. Furthermore, he participates in the strategy work at executive level and serves as the secretary for the Board of Directors.

Peter Dam Madsen is an experienced CFO with experience from other tech-companies. He joined Asetek as part of the initial management team tasked with professionalizing and scaling the company. Thus, he was an instrumental part of the small operation which in the early 2000’s developed the company towards its current structure.

Peter Dam Madsen came to Asetek from the entertainment lighting manufacturer Martin Professional, Inc. where he initially worked as financial controller (1998-2000) and then was promoted Chief Financial Officer (2000-2006) responsible for all operational, administrative and financial areas for the US operation.

Prior to the time with Martin Professional, Peter served as CFO of Dantax Radioindustri A/S listed on the Copenhagen Stock Exchange.

Peter (born in 1968) holds an MBA in International Business from Fort Lauderdale Metropolitan University as well as a bachelor’s degree in Financial Management from Aalborg University. For a number of years, he worked for KPMG and is originally trained as an auditor.

As Chief Operating Officer John Hamill is responsible for Asetek’s daily operations, including sales and marketing, engineering, and operations.

His sales and marketing-driven approach to running the business builds on Asetek’s entrepreneurial spirit and history of developing innovative, high-quality and reliable solutions that are designed to meet customers’ needs.

John has a proven ability to create cutting edge business strategies and to develop, manage and mentor high-performance teams to implement those strategies and drive growth. He and his team drive Asetek’s liquid cooling products from inception to delivery. He leads a 70-person global team based in Denmark, USA, China and Taiwan.

John is a seasoned business executive with more than 30 years’ experience working in the high-tech industry in diverse roles in engineering, sales and marketing. Before being appointed COO, John served as Asetek’s Vice President WW Sales & Marketing. Prior to joining Asetek John held senior roles at nVidia and AMD. A native of Scotland, John holds a B.Sc. in Electronics and Electrical Engineering from the University of Glasgow in Scotland. He is based in Austin, Texas.

As Vice President, Global Research and Development, Thomas is responsible for all aspects of Asetek’s worldwide engineering and development operations across both desktop and data center segments. As a member of Asetek’s leadership team, his responsibilities include the evaluation of product requirements from the business segments to the engineering leadership for their design, planning, development and manufacturability.

Thomas has an extensive background in the management of engineering teams and product development in high tech competitive markets. He brings to Asetek a systems-level point of view with knowledge and experience from large Danish based global organizations. With more than 15 years of experience with Vestas and Grundfos, he has an intimate background in sophisticated pumping and cooling systems designed for global markets.

In his current role, he leads and manages the global Asetek R&D portfolio out of the Aalborg Denmark headquarters, overseeing teams situated in Denmark and China.

Thomas holds a M.Sc.EE degree from Aalborg University as well as an EMBA in Business Psychology from Business Institute in Aalborg.

As Vice President of Operations, Henrik, who is based out of Asetek’s Aalborg facility, is responsible for all aspects of Asetek’s worldwide operations including sourcing, manufacturing and fulfilment.

As part of Asetek’s management team, Henrik is also responsible for developing and implementing group strategy with the aim to ensure that the organization maintains competitiveness, and delivers an outstanding customer experience. Henrik brings with him more than 20 years of experience in operations management and has worked at several international organizations including Grundfos, Nilfisk and Assa Abloy.

Henrik became a machine fitter at ABB and then studied and earned his Production Technologist degree, a Diploma in Management as well as a Master in N.L.P. and Enneagram. His management style combines a focus on exceeding customer expectations with creating and leading empowered teams that are committed to executing the group strategy.

In her role as Director of Branding Solveig is responsible for corporate communication and branding for Asetek.

Prior to joining the company, Solveig has worked across the Middle East, US and Europe in international strategic communication, business development and marketing. She has been a lecturer of branding and strategy at the INSEEC business school in London and was rewarded the “Freedom of the City” of London in 2011, which was granted for her commendable voluntary service to the city.

Solveig holds an MA from American University of Beirut, Lebanon and is based in North Jutland, Denmark.